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Workshop 1 The Perfect Storm? Climate change, sustainability, healthcare. In the last few years, the world has seen a rise in disasters at an unprecedented rate. Join us for an interactive session on preparedness and risk reduction, taking the understanding of climate change, sustainability and healthcare to the next level. Dato' Dr. Sharifah Fauziah Al Habshi Chairman, Global Doctors Group, Global Dental Specialist Clinic, Kuala Lumpur, Malaysia Dr. Navindra Nageswaran Medical and Managing Director, Global Doctors Group, Global Doctors Hospital, Kuala Lumpur, Malaysia Nadiah Hanim Abdul Latif Strategic Advocacy and Corporate Affairs Professional, Kuala Lumpur, Malaysia Workshop 2: Calling oneself a facilitator is not enough … How to assure security, effectiveness and continuum of care for the traveling patient from decision making to the follow-up process? Role of the patient, the facilitator and the international patient department Tools for a standardized, transparent and effective patient handling. Carine Hilaire Co-founder, France Surgery, Toulouse, France Morgan Darwin CEO, Agile Global Health, Durham, United States Workshop 3 Lead conversions: balancing "touch" and "tech" to increase patient numbers The success of providers offering services to domestic and international patients depends on strong conversion rates, turning enquiries into patients. It is not enough to have high quality clinical services, a terrific website and excellent marketing if you are unable to convert leads into customers. A well-designed system that combines personalized relationship building with smart use of technology has a direct impact on lead conversions.
“Touch and Tech” is a model of marketing automation, coupled with personal intervention. Blending the current, best international business practices in marketing automation technology with the personal touch that clients demand, this program will show you how to build the lead generation and conversion system that best suits your customers.
The session topics include:
• Best in class tech management of lead generation • Methods and critical milestones for “touch” in lead generation • Integration of touch and tech to maximize conversion rates • Case studies of what works and what does not
The session will be interactive with time for questions, answers, and discussion.
Elizabeth Ziemba President, Medical Tourism Training, Newport, United Sates Irving Stackpole President, Stackpole & Associates, Newport, United States |